Revving Up Style: The Exquisite Evolution of MotoGP 2024’s Livery Designs

Revving Up Style: The Exquisite Evolution of MotoGP 2024's Livery Designs

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Our Creative Lead Oliver Card gives his view on MotoGP’s wildly varied 2024 crop of bike liveries

Oliver Card from The Race has been assigned to review the 2024 MotoGP liveries following an evaluation of Formula 1 color schemes.
The 2024 MotoGP field showcases significant livery transformations alongside notable rider changes.
While not all manufacturers have made drastic changes, a new team and title sponsor add to the fresh look of the 2024 season starting at Lusail.
Livery designers in MotoGP face challenges due to the intricate aero features that complicate displaying sponsors prominently on the motorcycles.
Sponsors seek visibility on bikes reaching high speeds, emphasizing the commercial importance of striking a balance between aesthetics and sponsor exposure.
The 2024 MotoGP line-up presents unique team visions and branding strategies, shaping the discussion around this emotive aspect of motorsport.
Honda’s new livery for 2024 emphasizes its heritage with a modified brand placement to enhance visibility while maintaining a balance with the title sponsor, Repsol.

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