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P1racenews AI automatic summary:
The McLaren driver launched his Quadrant platform in late 2020.
Lando Norris’s Quadrant entertainment brand has partnered with YouTube star Will Lenney, also known as WillNE, in a deal worth seven figures. Quadrant, launched by Norris in November 2020, specializes in social media content and currently has over a million followers. Norris proudly sports the ‘Q’ symbol on his helmet. With this seven-figure investment, Quadrant aims to grow and provide exciting moments for fans. Will Lenney, with over one billion views on his content, focuses on practical jokes and internet memes. Stay updated on all the F1 action with the convenient 2024 F1 calendar for your smartphone or PC.
