Image source: motorsport
P1racenews AI automatic summary:
How an Austrian vodka with Siberian roots shows F1’s strength in the US
footprint. NEFT Vodka has quickly gained popularity and recognition for its smooth taste and unique branding. AlphaTauri, the Formula 1 team, saw potential in partnering with NEFT as a sponsor, aligning with their innovative and forward-thinking image. With American owner Jeff Mahony at the helm, NEFT Vodka’s partnership with AlphaTauri represents a growing trend of American sponsors entering the world of Formula 1. The collaboration not only brings financial support to the team but also provides NEFT Vodka with a global platform to showcase their brand and expand their market reach.
