AlphaTauri’s Quantum Leap: US Sponsorship Powers New F1 Identity for 2024!

AlphaTauri’s Quantum Leap: US Sponsorship Powers New F1 Identity for 2024!

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AlphaTauri ready to announce new F1 name for 2024 as US sponsors join

The organization formerly known as Toro Rosso will undergo a complete relaunch in 2024 and is searching for a new name. The team wants to return to a generic name like Toro Rosso, with Racing Bulls being rumored as one option. The team plans to incorporate the names of two new US-based sponsors into the official team title and will announce the new look on the official FIA entry list next month. The team’s profile in the United States, helped by Daniel Ricciardo’s presence, has played a role in attracting new backing. The Alfa Romeo team will also undergo an identity change next year, with the Sauber identity expected to return and the current title sponsor likely to be incorporated into the team name.

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