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The Monaco GP will have a race title partner for the first time in its F1 history after a deal was agreed with watch company TAG Heuer
The Monaco Grand Prix will have a race title partner for the first time in its Formula 1 history after a deal was agreed with watch company TAG Heuer. The famous race around the streets of the Principality has always bucked the trend in not having a named title partner for its event. Off the back of TAG Heuer’s increased involvement in F1 this year, as grand prix racing’s new official timekeeper, it will now also put its name to the Monaco race. The race itself will become known as the Formula 1 TAG Heuer Grand Prix de Monaco. F1 CEO Stefano Domenicali heralded the significance of the new deal, calling it a truly fantastic moment in Formula 1 history. Monaco’s contract extension involved some compromise, with the race moving to the first weekend of June from 2026. F1 has gained more control of the event, taking over the TV direction in 2023 and shifting the race to a standard Friday-Sunday schedule earlier.
