TAG Heuer to become first-ever title partner of F1 Monaco GP

TAG Heuer to become first-ever title partner of F1 Monaco GP

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F1 has announced that TAG Heuer will be the title partner to the 2025 Monaco Grand Prix, marking the first time that the event will ever have a sponsor in the title.

The Monaco Grand Prix has been a staple on the Formula 1 calendar since 1950, and for the first time, it will be known as the Formula 1 TAG Heuer Grand Prix De Monaco 2025 due to a new title sponsorship agreement that also sees TAG Heuer as the official timekeeper of the upcoming season. This historic partnership between TAG Heuer and the Automobile Club de Monaco celebrates the iconic race’s 75th anniversary and showcases a unique logo to mark the occasion. Formula 1 CEO Stefano Domenicali called this a fantastic moment in F1 history, emphasizing TAG Heuer’s alignment with the spirit and energy of the Monaco Grand Prix. TAG Heuer’s CEO, Antoine Pin, expressed pride in the partnership, highlighting Monaco as the brand’s spiritual home that embodies competition, resilience, and pushing boundaries. The President of the Automobile Club de Monaco, Maître Michel Boeri, praised the longstanding relationship with TAG Heuer and emphasized their shared values and connection to the world of motorsport.

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