Revving Up Success: Liberty Media Secures MotoGP Acquisition

Following the European Commission’s approval, Liberty Media has completed the acquisition of 86% of Dorna for €4.3 billion, with CEO Carmelo Ezpeleta and COO Enrique Aldama retaining the remaining 14%. The takeover marks a major milestone in the sports entertainment industry, positioning Liberty Media to control the second-largest motorsport championship globally, after purchasing the Formula 1 rights in 2017. Liberty Media intends to leverage Dorna’s MotoGP to capitalize on growth opportunities, particularly targeting expansion in specific regions worldwide – with a strong focus on the North American market. Under the…

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Revving Up: A Growing F1 Fan Base in America Sparks Motorsport Renaissance

As F1 marks its 75th anniversary at the British Grand Prix, European fans remain strong, but a new survey shows growing American enthusiasm for the sport. The 2025 Global F1 Fan Survey revealed that 26% of respondents were from the Americas, with the US leading in representation. This emphasizes a shift as F1 gains ground in the US market, a milestone since its struggle in the past. Liberty Media’s acquisition of F1 in 2017 with ambitions to tap into untapped markets like the US is now showing results. Attendance and…

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