P1racenews AI automatic summary:
Two weeks on from receiving unanimous EU approval, Liberty Media Corporation has officially completed its €4.3 billion takeover of Dorna Sports’ MotoGP and WorldSBK championships.
Two weeks after receiving unanimous EU approval, Liberty Media Corporation has officially completed its €4.3 billion takeover of Dorna Sports’ MotoGP and WorldSBK championships. Liberty Media is a prominent American company that operates and owns interests in media, sports, and entertainment businesses. They famously acquired the rights to Formula 1 in 2017, making them the owners of both the largest four and two-wheeled motorsport championships. Their primary goal with MotoGP is to grow the sport’s global presence, especially in niche markets like North America. Carlos Ezpeleta will remain as CEO of Dorna, with key members of the senior management team staying on board. Liberty will bring in Chase Carey and Sean Bratches to strengthen the senior team, known for their impactful roles in Formula 1’s global expansion. The organization’s long-term strategy is to replicate the success of Formula 1 in broadening the sport to a diverse audience. The first meeting between the new board is set to be held at Dorna’s headquarters in Madrid on Monday, 7th July, focusing on a new commercial plan for the championship, covering aspects like broadcasting rights, tickets, advertising, sponsorships, and series promotion. Autopsport provides further details on EU approving Liberty Media’s acquisition of MotoGP and WorldSBK.
