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Formula 1’s business side of operations has boomed in recent years with a new swarm of fans viewing the sport following the launch of the ‘Drive to Survive’ Netflix docuseries, with Norris stating there are benefits to the exposure.
Lando Norris acknowledges that the increased media exposure in recent years has had its benefits for Formula 1 drivers. The popularity of the sport has soared since the release of Netflix’s Drive to Survive series in 2019. While some drivers have criticized the show for its dramatization, Norris understands that its primary purpose is to entertain rather than provide an accurate account of the previous season. Despite not doing it for entertainment himself, Norris recognizes that televised coverage has made the sport more engaging for fans and has allowed the business side to thrive. However, as a driver, Norris’s main focus is on the driving itself, and he does not necessarily enjoy the interviews and media aspects of the sport. Nonetheless, he acknowledges that there are some perks to the increased media exposure.
Forrás: RacingNews 365
