P1racenews AI automatic summary:
Formula E experienced a surge in U.S. viewership at the season-opening Mexico City E-Prix, beating the previous record set at the New York City E-Prix in 2021. The first round of the 2023-24 season…
The season-opening Mexico City E-Prix of Formula E saw a significant increase in viewership in the United States, surpassing the previous record set at the New York City E-Prix in 2021. Pascal Wehrlein from TAG Heuer Porsche won the first round of the 2023-24 season, dominating the race from pole position in front of a sold-out crowd of 40,000 at Autodromo Hermanos Rodriguez. CBS broadcasted the race with a delay, attracting 3.4 million viewers, while streaming partner Roku featured the race live along with additional content such as highlights, previews, the Formula E Unplugged documentary series, and a new post-race show called Recharge, all part of a dedicated Formula E Zone on the platform’s homepage. This increase in viewership in the US occurred alongside a 57 percent global rise in viewers for Formula E, with the UK experiencing a notable increase of 29 percent through new TV partner TNT Sports and host Jermaine Jenas. Other countries including China, Canada, Brazil, and Mexico also saw significant audience growth. Additionally, Formula E saw a surge in social media impressions, with an Instagram Reel featuring Antonio Felix da Costa gaining 25 million views, marking a series record.
