P1racenews AI automatic summary:
Who are the new F1 fans and how does the sport make sure it keeps them?
love with the sport, but I was one of the few females there. Now, there are so many more women at the races, and it’s great to see. F1 needs to continue to speak to its young female fans by showcasing more diversity and inclusivity within the sport, both on and off the track. It’s not just about attracting them, but also retaining them, and that means creating an environment where they feel welcomed and represented. The introduction of the cost cap and more even money distribution has already made the sport more competitive and exciting. With the upcoming cost cap for powertrains in 2026, we can expect even closer racing. Drive to Survive definitely played a significant role in bringing in new fans, but it was a combination of factors, including the pandemic, the rise of content creators, and the accessibility of platforms like TikTok, that fueled the explosion of popularity for F1.
Source: motorsport
