AlphaTauri’s Highly Anticipated Rebranding Announcement Lingers as FIA Reveals 2024 F1 Entry List

AlphaTauri’s Highly Anticipated Rebranding Announcement Lingers as FIA Reveals 2024 F1 Entry List

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New AlphaTauri name still under wraps as FIA publishes 2024 F1 entry list

The release of the entry list for the upcoming season is usually the first opportunity to see any new names, although sometimes teams wait due to sponsor requirements. This year, there are no changes to driver numbers between seasons, so there are few novelties on the entry list aside from the former Alfa Romeo team’s new name and Aston Martin’s change in title sponsor. The Faenza team, previously known as AlphaTauri, will be changing its name, identity, logo, and undergoing a complete rebrand. The team’s CEO has hinted at a more generic identity, moving closer to the Red Bull family. Additionally, the team will have new American sponsors from next year. The former Alfa Romeo team will run as Stake F1 Team Kick Sauber for the current interim seasons, without the involvement of the Italian manufacturer. The Aston Martin team is now exclusively sponsored by Aramco, as Cognizant is no longer the title sponsor. The team has extended its deal with Aramco until 2028.

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