AlphaTauri ready to announce new F1 name for 2024 as US sponsors join
In 2024, the organization formerly known as Toro Rosso plans to undergo a complete relaunch and rebranding, returning to a generic name similar to Toro Rosso. One rumored option for the new name is “Racing Bulls.” The team also aims to incorporate the names of two new US-based sponsors into the official team title. Team CEO Peter Bayer stated that they will change the company name, identity, logo, and everything for this relaunch. The team’s profile in the United States, aided by driver Daniel Ricciardo’s popularity, has helped attract new backing. The Alfa Romeo team will also undergo an identity change next year, as their deal with the Italian manufacturer ends, and they plan to return to the Sauber identity.