P1racenews AI automatic summary:
The Ferrari Formula 1 team has announced it has secured a long-term title sponsorship arrangement with Hewlett Packard (HP) from
Ferrari has signed a major deal with HP, similar to the one Oracle has with Red Bull, making HP the title sponsor of the team as ‘Scuderia Ferrari HP’. This partnership will see HP’s logo on the car, as well as support for Ferrari’s F1 Academy and Esports setups. Ferrari CEO Benedetto Vigna expressed excitement for the collaboration, highlighting shared values with HP. This is Ferrari’s first title sponsorship since Mission Winnow, with HP providing services like computers and printers. Both companies aim to leverage their rich histories and drive sustainable innovation through this collaboration on the F1 stage. The new HP-branded SF-24 car will debut at the Miami International Autodrome with a design inspired by Ferrari’s classic NART team from 1964.
