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Ferrari has announced a new title partnership with HP, with the team officially to become known as Scuderia Ferrari HP and to debut a special livery at the Miami Grand Prix. Ferrari hasn’t had a ti…
Ferrari has announced a new title partnership with HP, officially renaming the team as Scuderia Ferrari HP and revealing a special livery for the Miami Grand Prix debut. This marks Ferrari’s return to having a title sponsor, with HP joining immediately after the Mission Winnow deal that concluded in 2021. The multi-year partnership is being hailed as “historic”, leading to changes in identity for the team’s Esports and F1 Academy entries. Notably, the collaboration with HP is considered one of the most significant title partnership deals in the current F1 grid, showcasing the HP logo on the car and driver overalls, as well as a unique livery for the upcoming Miami race. Ferrari’s CEO, Benedetto Vigna, emphasized the shared values of innovation, sustainability, and commitment to future generations as the driving force behind this partnership. HP’s CEO, Enrique Lores, highlighted the natural fit between HP and Ferrari, two brands with rich histories focusing on technology, performance, and craftsmanship, aiming to leverage the global platform of F1 to accelerate sustainable innovation and business growth.
