P1racenews AI automatic summary:
Ferrari announces HP as new F1 team title sponsor
Hewlett Packard has announced its partnership with Ferrari, becoming its new title sponsor and renaming the team to Scuderia Ferrari HP in a multi-year deal. The American technology company’s logo will feature on Ferrari’s F1 livery, team kit, and overalls starting from the Miami Grand Prix. This partnership extends to Ferrari’s F1 Academy and Esports programs, aligning on values of progress, innovation, and sustainability. Ferrari CEO Benedetto Vigna expressed excitement about the collaboration, emphasizing shared values for a sustainable future. HP’s Enrique Lores highlighted the natural fit between HP’s technology and Ferrari’s performance, aiming to drive growth and innovation together. Additionally, HP will provide Ferrari with various services, including computers, printers, and conferencing technology. The two companies aspire to leverage the global stage of racing to accelerate sustainable innovation and reach new audiences.
