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Axed F1 star Daniel Ricciardo has taken his partnership with Ford to the next level as he announced an exciting update to his role with the manufacturer.
Australian F1 star Daniel Ricciardo has deepened his partnership with Ford by unveiling an exciting update to his role within the company as Global Ford Racing Ambassador.
Ricciardo confirmed his transition from racing, a decision that disappointed his fans, but emphasized his commitment to his new role with Ford.
Although Ford will partner with Red Bull in F1 from 2026 onwards, Ricciardo, who raced with Red Bull from 2014 to 2018, will not be involved in this partnership.
His collaboration with Ford will primarily focus on the Raptor brand, integrating it with his lifestyle and clothing brand Enchante, which releases motorsport-inspired leisurewear.
Ricciardo announced his presence at the 2025 Raptor Rally in Lake Havasu, where special Enchante items will be available, and teased upcoming collaborations between Ford and Enchante.
In addition to the Raptor Rally, Ricciardo will showcase his Enchante clothing brand at the F1 US Grand Prix, following his announcement of an Enchante pop-up shop experience in Austin later this month.
