P1racenews AI automatic summary:
Alpine executive advisor Flavio Briatore is reportedly unhappy with the actions of the F1 team’s title sponsor, BWT.
Reports suggest that Alpine F1 boss Flavio Briatore is displeased with the behavior of the team’s current title sponsor, BWT, sparking rumors of a potential partnership with luxury fashion brand Gucci.
BWT has been supporting the Enstone-based squad since 2022 and is known for the distinctive pink and blue livery seen on their cars.
The mismatch between BWT’s branding and Lawrence Stroll’s vision for the team prompted speculation about a change in sponsorship.
Alpine’s recent improvement in performance has attracted attention from potential investors and sponsors, with Gucci rumored to be in talks to take over as the team’s title sponsor in 2027.
Briatore’s background in fashion and the potential for a new partnership with Gucci further fuel the speculation surrounding Alpine’s future branding and sponsorship deals.
