Image source: Crash
P1racenews AI automatic summary:
Household name sports brand tipped to become AlphaTauri sponsor
According to Sky Germany, Adidas is likely to become the title sponsor for Red Bull’s sister team, who has been previously linked to Hugo Boss. However, when asked about this speculation, Adidas declined to comment. Notably, the CEO of Adidas, Björn Gulden, had a close relationship with Formula 1 during his time at Puma, where Puma had an exclusive trackside deal with the sport. As a result, AlphaTauri, likely to change their name in 2024, could benefit from Adidas’ renowned reputation. Furthermore, AlphaTauri has already confirmed their driver lineup for next year, consisting of Daniel Ricciardo and Yuki Tsunoda.
Source: Crash
