Image source: Autosport
P1racenews AI automatic summary:
How an Austrian vodka with Siberian roots shows F1’s strength in the US
footprint. NEFT Vodka has gained popularity for its smooth taste and unique packaging, making it a standout in the highly competitive vodka market. With the partnership between NEFT and AlphaTauri, Mahony aims to expand the brand’s global reach and increase its presence in the US market. This collaboration showcases the growing interest of American sponsors in Formula 1 and highlights how smaller, niche brands can find success by aligning with established teams.
