P1racenews AI automatic summary:
BRC gets terrestrial TV deal for first time in six years with ITV4
The British Rally Championship (BRC) has announced a partnership with ITV4 and ITVX to broadcast an hour-long programme after each of the six BRC events this season, as well as an end-of-year review show. The highlights episodes will be repeated and available on ITV’s streaming service. This move comes as part of an effort to revamp the championship after struggling with low participation and a redesigned calendar focusing on UK mainland events. The hope is that the TV deal will bring the BRC to a wider audience and increase visibility for competitors and sponsors. In addition, a new manufacturer-backed series, the Stellantis Motorsport Rally Cup, will run alongside the BRC at four rallies, with a €75,000 prize fund and funding for the top under-26 driver to compete in the Junior European Rally Championship in 2025.
