P1racenews AI automatic summary:
BRC gets terrestrial TV deal for first time in six years with ITV4
The British Rally Championship (BRC) has secured a television deal with ITV4. An hour-long program will air after each of the six BRC events, as well as an end-of-year review show. The highlights episodes will be repeated multiple times and available on ITV’s streaming service, ITVX. This deal is part of a revamp of the championship, which has faced challenges with low participation in recent years. The calendar has been adjusted to focus on UK mainland events in an effort to reduce costs. The TV deal aims to bring the BRC to a wider audience and will be produced by governing body Motorsport UK in partnership with Globecast. The CEO of Motorsport UK, Hugh Chambers, emphasizes the importance of promoting rally as a discipline and inspiring the next generation of talent. Additionally, a new manufacturer-backed series, the Stellantis Motorsport Rally Cup, will run alongside the BRC at four rallies, featuring Peugeot 208 or Opel Corsa Rally4 machinery and offering a €75,000 prize fund. The top driver under 26 years old at the start of the year will also receive funding for a Junior European Rally Championship drive in 2025.
