P1racenews AI automatic summary:
Formula E’s latest off-track achievement could help it tap into areas that F1 can’t yet
Formula E achieving B Corp status is a significant milestone after nearly two years of hard work by championship CEO Jeff Dodds and his sustainability team, spearheaded by Julia Pallé.
The B Corp Certification, awarded by B Lab, signifies Formula E’s commitment to high standards of verified social and environmental performance, accountability, and transparency, aligning with the Environmental, Social, and Governance (ESG) principles.
This new status sets Formula E apart from other racing series, particularly as it enters its 12th season and plans to differentiate itself as a more ‘mainstream’ racing series with the Gen4 car.
The move to B Corp status not only elevates Formula E’s sustainability credentials but also opens doors for potential partnerships with similarly aligned brands and companies looking to associate with a socially responsible sporting series.
With over 10,300 B Corp certified businesses globally, Formula E can tap into a network of companies across various industries, providing opportunities for commercial growth and enhanced marketing of electric cars.
For participating teams and manufacturers, the B Corp status will undoubtedly enhance their reputation and marketing efforts, showcasing their commitment to sustainability and attracting potential sponsors and partners aligned with ESG values.
Ultimately, Formula E’s B Corp status marks a significant achievement that positions the series as a leader in sustainable motorsport and opens up new possibilities for growth and collaboration in the future.
