Cadillac names Tommy Hilfiger as its first official F1 team partner for 2026

Cadillac has announced a partnership with Tommy Hilfiger for the 2026 Formula 1 season, emphasizing their commitment to American identity. Tommy Hilfiger will be the apparel partner and lifestyle sponsor, aligning with Cadillac’s vision for the future. The partnership aims to celebrate F1 heritage while driving innovation and pushing boundaries. The official team kit will be launched globally in March next year, reflecting the brand’s cultural impact. This collaboration signifies Cadillac’s bold entry into F1 and their ambition to showcase American excellence on the global stage, with Tommy Hilfiger’s iconic…

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Revving Up Renovation: Atlanta Motor Speedway Rebrands as EchoPark Speedway

Atlanta Motor Speedway, located in Atlanta, Georgia, has been on the NASCAR Cup schedule since 1960, but when the series returns there this summer, it will be going by a different name; Atlanta will now be known as EchoPark Speedway as part of a seven-year branding deal worth several million dollars, with the name atop the grandstands already changed. EchoPark Automotive, specializing in selling pre-owned vehicles and owned by Sonic Automotive’s CEO David Smith, will now promote its car-buying experience through this partnership. The track hosts two Cup races yearly,…

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