P1racenews AI automatic summary:
Cadillac has secured the first sponsor for its new F1 team with a deal that will bring clothing brand Tommy Hilfiger back to grand prix racing
Cadillac has secured Tommy Hilfiger as the first sponsor for its new Formula 1 team, marking the return of the clothing brand to grand prix racing.
The partnership with Tommy Hilfiger is a multi-year deal, emphasizing the team’s American identity and showcasing the brand on the car and drivers’ apparel.
Tommy Hilfiger has a history in F1 sponsorship, having previously worked with Lotus and Ferrari, with its most recent involvement being with Mercedes until 2024.
The collaboration between Cadillac and Tommy Hilfiger is seen as a perfect match, reflecting the ambition and spirit of the American team.
Both parties aim to drive innovation in entertainment and engineering, paving the way for a bold new era in American motorsport on the global stage.
