Cadillac names Tommy Hilfiger as its first official F1 team partner for 2026

P1racenews AI

Cadillac has announced a partnership with Tommy Hilfiger for the 2026 Formula 1 season, emphasizing their commitment to American identity. Tommy Hilfiger will be the apparel partner and lifestyle sponsor, aligning with Cadillac’s vision for the future. The partnership aims to celebrate F1 heritage while driving innovation and pushing boundaries. The official team kit will be launched globally in March next year, reflecting the brand’s cultural impact. This collaboration signifies Cadillac’s bold entry into F1 and their ambition to showcase American excellence on the global stage, with Tommy Hilfiger’s iconic presence enhancing their image.

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