Louis Foster Secures Major Sponsorship Deal to Power Through the Rest of the IndyCar Season

Louis Foster Secures Major Sponsorship Deal to Power Through the Rest of the IndyCar Season

Rahal Letterman Lanigan Racing rookie Louis Foster will sport a new look for the remainder of the 2025 IndyCar season. The team has forged a new partnership with Droplight, a venture studio that will lend its marketing expertise to the three-car outfit. Instead of the black and red Mi-Jack livery that has been on the […]

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Beyond the Finish Line: Aston Martin’s Purpose-Driven Formula 1 Journey

When Aston Martin returned to Formula 1 four years ago, their goal was not only to reach the top step of the podium but to achieve something greater. Under the leadership of Lawrence Stroll, their vision for a championship-winning team has been widely known, with the additional plan at the AMR Technology Campus led by Chief Marketing Officer Rob Bloom. Bloom, who came from McLaren in 2021, aimed to establish the most culturally relevant team on the F1 grid. Aston Martin’s transformation involved a shift towards being a brand as…

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The short history of NASCAR Cup racing outside the United States

NASCAR’s decision to include a Mexico City Cup race in the 2025 season is a significant move in their global expansion strategy. The logistics involved, such as transporting 80 haulers over 2,000 miles from Michigan International Speedway to Mexico City, make it a massive undertaking. This marks the first time in over 25 years that the Cup Series will race outside the U.S., with the last points-paying championship event held outside the country dating back to 1958. While Mexico City was chosen, options like Circuit Gilles Villeneuve in Montreal, Canada,…

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