When Aston Martin returned to Formula 1 four years ago, their goal was not only to reach the top step of the podium but to achieve something greater. Under the leadership of Lawrence Stroll, their vision for a championship-winning team has been widely known, with the additional plan at the AMR Technology Campus led by Chief Marketing Officer Rob Bloom. Bloom, who came from McLaren in 2021, aimed to establish the most culturally relevant team on the F1 grid. Aston Martin’s transformation involved a shift towards being a brand as much as a team, setting themselves apart with a unique creative approach inspired by luxury and inclusivity. The team’s commitment to expanding their fan base includes embracing influencers, platforms like TikTok, and actively engaging with fans on social media, promoting a more accessible and inclusive image of the sport. Bloom’s team prioritizes collaboration with social media creators to share diverse stories from the paddock, emphasizing the importance of humility and openness to new perspectives in building a more engaging and inclusive F1 community.
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