P1racenews AI automatic summary:
Gucci will replace BWT as the title partner of the Alpine Formula 1 team
Luxury brand Gucci will be the new title partner of the Alpine Formula 1 team, starting in 2027. The partnership will see Gucci replacing BWT, with an anticipated elegant black livery featuring red and green stripes alongside the iconic gold interlocked G logo. Estimates suggest the deal could be valued at $50-60 million per year, marking Gucci as the first luxury fashion house in Formula 1 history to hold such a role. Gucci Racing Alpine Formula One Team will hit the grid with this unique collaboration.
Gucci’s president and CEO, Francesca Bellettini, expressed excitement about this groundbreaking partnership, emphasizing the brand’s ambition and the strategic fit with Alpine F1. The alliance was facilitated by ex-Renault CEO Luca de Meo, now leading the Kering parent company. Flavio Briatore, an executive advisor of Alpine F1 and former Benetton team principal, highlighted the team’s innovative approach and the potential for success in the fashion-forward collaboration. The stage is set for Gucci’s entry into Formula 1, bringing together luxury, performance, and global appeal in a unique and promising amalgamation.
