Alpine will enter the 2027 F1 season with a brand new title sponsor.
Alpine and Gucci have joined forces in a new F1 title partnership deal for the 2027 campaign, replacing BWT as the French team’s title sponsor.
From next year, the team will be known as ‘Gucci Racing Alpine Formula One Team’, showcasing a shift in livery design.
The multi-year agreement, estimated at $55-60 million per year, marks Gucci as the first luxury fashion brand to be an F1 title partner.
Alpine expressed excitement for the collaboration, aiming to race in distinctive Gucci colors starting in 2027.
The partnership signifies the beginning of ‘Gucci Racing’ as a new business and experiential platform, embodying a shared vision of performance and global reach.
Alpine’s positive start to the current F1 season, with 35 points in five races, is further bolstered by the introduction of this prestigious partnership with Gucci.
