P1racenews AI automatic summary:
Red Bull Racing has launched a new initiative to take fans behind the scenes
Red Bull Racing has introduced a new initiative called Best Seats In The House to provide fans with exclusive experiences within the brand.
Fans will have the opportunity to not only watch but also participate in once-in-a-lifetime experiences through My Paddock, the team’s fan engagement platform.
By participating in quizzes, prediction games, and other activities, fans can earn points to enter competitions for exclusive experiences like front-row race viewing, pitlane access, and meet-and-greets with F1 drivers.
The first experience will be in Madrid from June 26-28, with future drops planned throughout 2026 at events like the Spanish Grand Prix, Goodwood Festival of Speed, and the British GP.
Red Bull Racing aims to offer fans VIP treatment and give them the chance to get involved in unique ways with the team and the sport.
Red Bull Racing’s chief commercial officer, Paul Gandolfi, emphasized the importance of giving back to the fans and providing them with unforgettable experiences to bring them closer to the team.
Details on how to enter competitions will be shared on Red Bull Racing channels and MyPaddock for fans to participate and potentially win exclusive experiences with the team.
