McLaren’s Strategic Move: Prioritizing Norris’ Contract Reflects Red Bull’s Looming Threat

McLaren’s Strategic Move: Prioritizing Norris’ Contract Reflects Red Bull’s Looming Threat

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Having established himself as one of the top five drivers on the grid, Lando Norris has naturally become hot property on Formula 1’s driver market – and McLaren has made clear keeping him is one of its key 2024 priorities

s, that if you create an environment that they want to be in, and you perform to the level you’ve all collectively agreed you’re going to perform, feel like you’re listening to the things that they believe are important, then they stay,” Brown said. “So, that’s our strategy. We have lots of dialogue with our drivers, including Lando, on what they like, they don’t like, what they want to see, and we’ve made some very significant investments in our technical infrastructure, so the drivers see that we’re serious about getting back to the front.

“Lando’s seen that we’ve brought in Andreas Seidl, who has developed all our competition, the technical capability we have put in, the planning horizon ….. all those things I think are really positive for Lando to say, and I’m confident that when he’s ready to make a decision that he’s made the right one by staying at McLaren.

“But time will tell. We’re living in a very dynamic world and anything can happen, but I feel good about where we’re at with Lando.” So, while Brown and McLaren are working hard to secure Norris’s future at the team, they understand that ultimately it will be up to Norris to decide whether he wants to stay or consider other opportunities.

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