F1 teams total sponsorship revenue rose by 22.1% to $2.54billion in 2025, closing the gap to global leader, the NFL
According to a report by SponsorUnited, Formula 1 teams’ total sponsorship revenue increased by 22.1% to $2.54 billion in 2025, narrowing the gap to the NFL’s $2.66 billion from $360 million to $120 million compared to the previous year.
SponsorUnited, a global sports and entertainment sponsorship intelligence platform, compiles its annual report based on proprietary data, ranking F1 as the second-most lucrative sports league, with the NFL in the lead and the English Premier League in third place.
Mercedes leads in sponsorship revenue with an estimated total of $558 million, with other top teams like Ferrari, Red Bull, and McLaren also contributing significantly. Haas ranks last among the 10 teams in F1 in 2025.
The technology sector emerged as the largest contributor to sponsorship revenue at $769 million, with a notable increase of 40.8% year-on-year. Financial and apparel sectors follow closely behind.
The report also highlights drivers, noting Charles Leclerc had the highest growth in social media following, with Lewis Hamilton having the highest total reach. Sergio Perez led in driver endorsements, while Lando Norris and Franco Colapinto followed closely behind.
Overall, the report emphasizes that drivers increasingly serve as media platforms themselves, providing unique opportunities for sponsorship that teams may not reach independently.
