P1racenews AI automatic summary:
Has there been an incidental consequence to Haas’ decision to split with former Team Principal Guenther Steiner?
The recent split of Guenther Steiner from Haas has generated widespread support from fans on social media. Steiner gained a cult following due to his outspoken personality, especially after being featured in the Netflix docuseries Drive to Survive. This decision by Haas could potentially harm Formula 1 at a time when it is trying to retain its fanbase amidst Red Bull and Max Verstappen’s dominance. Netflix has revolutionized not only F1 but also other sports with its fly-on-the-wall documentaries. The success of Drive to Survive lies in the engaging personalities involved, including Steiner and Daniel Ricciardo. F1 and Netflix should be concerned about Steiner’s departure, as it may lead to a decline in viewership among fans who connected with his infectious personality. This is particularly worrisome given the ongoing dispute over audience numbers and Red Bull’s dominance. Steiner’s popularity extended beyond F1, with his appearances in NASCAR races, American talk shows, and a bestselling book. F1’s access and relationship with the American audience may suffer as a result of his departure, especially with uncertainties surrounding the inclusion of Andretti Cadillac Racing on the grid. It would be wise for F1’s management to explore options for Steiner’s return to the sport, though the specifics of such a scenario are yet to be determined.
