P1racenews AI automatic summary:
Felipe Drugovich and Pepe Martí are already two of the most-followed drivers in Formula E, before the upcoming campaign has even begun.
The signings of Felipe Drugovich and Pepe Martí are a significant boost for Formula E, especially as the series aims for a larger audience. These two drivers will be the full-time rookies in the upcoming campaign, joining Andretti and Cupra Kiro respectively as the season kicks off next weekend in São Paulo. While Formula E’s audience has been growing steadily, reaching 561 million viewers globally last season, the championship is actively working to accelerate this growth, particularly through social media outreach similar to F1’s successful utilization with ‘Drive to Survive’. Drugovich, the 2022 F2 champion, is the second-most followed driver in Formula E, after Nyck de Vries, while Martí, a former Red Bull junior, is the fourth-most-followed driver, collectively attracting almost 700,000 followers on Instagram. The significant social media following of Drugovich and Martí not only benefits the drivers themselves but also presents an opportunity for Formula E to attract fans of both drivers and enhance its own viewership numbers. Formula E recognizes the vital role of social media presence in engaging audiences, especially with younger generations, and looks forward to attracting more talented drivers from series like F2 in the future. Formula E CEO, Jeff Dodds, views the social media influence of these rookies as pivotal for the championship’s growth, emphasizing the importance of new drivers bringing in diverse audiences and fresh perspectives to the sport.
