P1racenews AI automatic summary:
Mercedes and Adidas have teamed up, with the German sportswear brand joining the eight-time F1 constructors’ champions as an official partner.
Mercedes has struck a multi-year deal with Adidas, with the German sportswear brand becoming an official team partner. Adidas will be designing and producing a range of clothing for the Brackley-based squad, replacing Tommy Hilfiger, across apparel, footwear, and accessories for the whole team. The debut Adidas x Mercedes collection is set to launch in February before the start of the 2025 F1 season. This marks Adidas’ first foray into the top tier of motorsport. Toto Wolff, Mercedes team principal, expressed enthusiasm for the new partnership, emphasizing a joint commitment to peak performance, style, and sophistication. Adidas CEO Bjørn Gulden highlighted their return to motorsport, emphasizing shared values of speed, innovation, and performance with Mercedes-AMG Petronas F1 Team. Both parties look forward to pushing boundaries on and off the track while introducing fresh perspectives and products to engage new fans.
