P1racenews AI automatic summary:
Mercedes has announced that it has entered into a multi-term partnership with adidas to become the marque’s official team partner from the 2025 F1 season.
Adidas has replaced Puma as the partner of Mercedes, providing the team with kit, footwear, and accessories for both team members and drivers. Mercedes Team Principal Toto Wolff expressed excitement about the partnership, highlighting adidas’ dedication to both performance and style. The collaboration between Mercedes and adidas aims to redefine team and fanwear in the sport. Adidas CEO Bjørn Gulden emphasized their pride in joining the world of motorsport, particularly Formula 1, to engage new consumers and influence sport and street culture. Both parties share a passion for speed, innovation, and performance, aiming to support the team on and off the track and introduce lifestyle products to a new generation of fans. The future collaboration between Mercedes-AMG PETRONAS F1 Team and adidas promises exciting developments in the world of Formula 1.
