P1racenews AI automatic summary:
Max Verstappen is entering into an exclusive and multi-year deal with Fanatics, a company that sells sporting goods and sports merchandise.
Max Verstappen signed an exclusive, multi-year partnership with Fanatics, covering the entire world, focusing on e-commerce and licensed merchandise, including trading cards. The partnership includes a new global online Verstappen shop launching in early 2026 for faster access to products and real-time fan items. A unique 1/1 Verstappen card was released in the F1 Eccellenza 2025 collection, paying tribute to his record-setting qualifying lap at Monza. Verstappen expressed excitement for the collaboration, aiming to provide fans with special collectibles and experiences worldwide. Fanatics CEO emphasized Verstappen’s global influence and the company’s commitment to creating meaningful merchandise for fans. Fanatics eagerly welcomed Verstappen to their network, expressing enthusiasm for developing innovative products in collaboration with the Red Bull driver.
