P1racenews AI automatic summary:
The pair are among the top 50 most marketable athletes in the world alongside Lionel Messi and Novak Djokovic.
According to SportsPro Media’s list of the top 50 most marketable athletes, Lewis Hamilton and Max Verstappen are ranked 8th and 10th respectively, making them the highest rated motorsport athletes. Lionel Messi, LeBron James, and Alex Morgan hold the top three spots on the list. Other Formula 1 drivers such as Lando Norris and Charles Leclerc also make the list, while George Russell and Sergio Perez dropped off. Football and tennis have more representation than F1 in the top 50. The popularity of the Netflix series Drive to Survive is credited for providing fans with unprecedented access to drivers. Hamilton’s brand strength comes from his activism work and partnerships with brands like Tommy Hilfiger, UBS, and IWC. Verstappen, Norris, and Leclerc appeal to broader audiences through their presence on social media platforms like Instagram and Twitch.
Source: RacingNews 365
