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A premium brand has signed on as one of Ferrari’s sponsors from this year, having previously been partners with a rival team on the grid.
Italian beer brand Peroni Nestro Azzurro 0.0% has signed a multi-year sponsorship deal with Ferrari, starting from the 2024 Formula 1 season. Previously a sponsor of the Aston Martin F1 team, Peroni will now sponsor both the Ferrari F1 team and the Ferrari Challenge Trofeo Pirelli series. To celebrate the partnership, a limited-edition ‘Tifosi Nastro Azzurro 0.0%’ beer will be released, with 2,024 numbered bottles delivered to Ferrari fans around the world. In a short film titled ‘The Brake In’, drivers Charles Leclerc and Carlos Sainz are depicted changing bottles in a Peroni brewery. Team Principal Frederic Vasseur expressed excitement about the collaboration and the visibility it will bring to Italy.
