P1racenews AI automatic summary:
F1 has renewed its relationship with watch brand TAG Heuer as they embark on a new chapter together, ahead of F1’s 75th season.
F1 has signed a deal with TAG Heuer to be the series’ official timekeeper in 2025, following Rolex’s departure last season. TAG Heuer has a long history with F1, being the first luxury watch brand to feature on an F1 car in 1969 and sponsoring a team in 1971. In recent times, it partnered with Red Bull in 2016 and previously with Ferrari and McLaren. This new deal includes trackside branding, fan zone activities, and new product lines. F1 CEO Stefano Domenicali expressed excitement about the partnership and the storytelling possibilities it brings for the future, as TAG Heuer has a significant history in the sport with numerous victories and titles.
