Revving Up Success: Audi Secures Lucrative Partnership for Inaugural F1 Entry

Revving Up Success: Audi Secures Lucrative Partnership for Inaugural F1 Entry

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Audi is preparing for its F1 debut next year when it will take over the Sauber organisation.

Audi announced a deal with adidas as it prepares for its F1 debut by joining the grid next year with the Sauber-run Stake squad.

The German manufacturer has been forming partnerships recently, including with title sponsor Revolut, and has now confirmed a multi-year agreement with Adidas as its official apparel partner.

Team principal Jonathan Wheatley stated that the partnership signifies a bold step forward for the Audi F1 Team, combining two iconic brands on a global stage.

The collaboration with Adidas will provide elite technical sporting gear to enhance performance and showcase a commitment to innovation and excellence beyond racing.

Audi’s entry into F1 sees Nico Hulkenberg and Gabriel Bortoleto as its drivers, under the leadership of Mattia Binotto and day-to-day operations managed by Wheatley.

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