High-Speed Alliance: Audi Makes Power Play by Partnering with Established Mercedes F1 Associate

High-Speed Alliance: Audi Makes Power Play by Partnering with Established Mercedes F1 Associate

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Audi has confirmed German sportswear giants Adidas as an official partner ahead of its debut F1 season next year.

Audi has officially announced Adidas as a partner for their debut Formula 1 season in 2026, taking over the Sauber squad.

This marks Audi’s first foray into F1, despite their success in various other motorsport disciplines.

The team is already taking shape with current Sauber drivers and management transitioning to Audi.

Adidas will provide performance equipment for the team and launch a clothing collection in February 2026.

The partnership between Audi and Adidas aims to showcase innovation and excellence both on and off the track.

Both brands are committed to making a significant impact through their shared values and cutting-edge approach in F1.

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