Charting a New Course: Williams’ Bold 2025 Launch Strategy

Charting a New Course: Williams' Bold 2025 Launch Strategy

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Unbeknownst to most of us, this time last year was an extremely stressful period for Williams. Its car was late, and significantly overweight. While the latter point was costly in terms of performa…

Last year, Williams faced challenges with their car being late and overweight, leading to performance issues and a lack of a spare car when Alex Albon crashed. However, 2025 has started differently, with Williams unveiling their new car shortly after McLaren. The team showcased their new car at a live event, emphasizing their progress and partnerships. Williams drew inspiration from Ferrari, with Carlos Sainz unveiling the car to the public. Team principal James Vowles highlighted the significant changes within the team and their new partnership with Atlassian. The successful public debut of the FW47 demonstrated Williams’ readiness and commitment to progress in Formula 1.

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