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Penske Entertainment says it will approach its future racing calendars with an emphasis on entering new markets that lean heavily on street racing. “We want to be able to be proactive,” said compan…
Penske Entertainment plans to focus on expanding into new markets that prioritize street racing for their future racing calendars. CEO Mark Miles emphasized the company’s proactive approach in targeting urban and metro areas for growth. While maintaining existing races, Penske Entertainment aims to enter important and younger metro markets either as promoters or through strategic partnerships. Potential cities for hosting street races include Denver, Colorado, and Dallas, Texas. The upcoming 2024 schedule will likely see a focus on adding street course events without increasing the total number of championship points races. Additionally, Penske Entertainment is exploring opportunities to bring IndyCar back to competing on an international stage.
