P1racenews AI automatic summary:
Among the many initiatives taking place within Penske Entertainment and its NTT IndyCar Series, courting new and younger fans remains among its greatest priorities as it prepares to launch a new ch…
Among the initiatives in Penske Entertainment’s NTT IndyCar Series, attracting new and younger fans is a key focus in preparation for a fresh championship run. The “Defy Everything” marketing campaign, continuing into 2024, aims to lower the average age of followers significantly. Despite ongoing efforts to engage a younger audience, IndyCar’s largest fan base still skews towards those nearing or in retirement. IndyCar’s demographic comparison with other sports shows a significant concentration of fans over 55, with the PGA drawing a close parallel in age profiles. Notably, IndyCar has the smallest proportion of young fans compared to Formula 1, NASCAR, and other major sports leagues. Addressing this age disparity remains crucial for IndyCar’s future sustainability and growth in the competitive sports landscape.
