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Johnny Herbert has joined Lola Cars as a Global Brand Ambassador, the news coming a day after it was confirmed he’d left his role as an FIA steward. In his role with the revived British marque, the…
“Johnny Herbert has joined Lola Cars as a Global Brand Ambassador, following his departure as an FIA steward. In his new role, the three-time grand prix winner will collaborate with Lola’s sponsors and clients to enhance partnerships and grow the business, which was revived in 2024 and entered Season 11 of Formula E with Yamaha and Abt. Herbert expressed his excitement about joining the iconic Lola brand, reflecting on his past experiences with Lola in motorsport. Lola Cars Chairman, Till Bechtolsheimer, highlighted Herbert’s valuable experience in supporting the development of Lola’s Formula E drivers, including Lucas di Grassi and Zane Maloney. Despite not racing a Lola in his career, Herbert’s partnership with Lola symbolizes a new chapter in his extensive motorsport journey, bringing his expertise to the table for future success.”