Accelerating the Excitement: Formula E Harnesses Celebrity Influence to Bridge Race-Day Delays

Accelerating the Excitement: Formula E Harnesses Celebrity Influence to Bridge Race-Day Delays

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Formula E will plug the near two month-long break between the third and fourth race weekends of the season with a world-first event that will see a group of 11 famous personalities put through their paces to see if they have what it takes to become Formula E drivers.

Formula E will host a groundbreaking event called ‘Evo Sessions’ during the near two-month break in the racing season, where 11 famous personalities will test their skills to potentially become Formula E drivers. This unique event will take place at the Miami International Autodrome on March 5-6, following a six-week preparation period with Formula E teams. CEO Jeff Dodds described ‘Evo Sessions’ as an unprecedented initiative in motorsport that aims to engage new audiences and offer insights into the world of Formula E. Participants will undergo physical training, driver coaching, engineering briefings, and simulator sessions to prepare for driving the GEN3 Evo race cars. The entire experience will be documented on social media and in a feature-length documentary, showcasing the participants’ journey from rookies to elite racing drivers. Among the confirmed participants are Brooklyn Peltz Beckham, Sergio Aguero, Emelia Hartford, Cleo, Abram, Lucien Laviscount, and Vinnie Hacker, with more announcements to come. Beckham expressed excitement for the opportunity to learn from the best and experience the high-level competition in motorsport.

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