P1racenews AI automatic summary:
More than a decade after disappearing from the motorsport landscape, a sleeping giant is getting ready to awaken. Till Bechtolsheimer gained control of the Lola name, intellectual property, headqua…
More than a decade after disappearing from the motorsport landscape, Lola, an iconic manufacturer, is preparing to make a comeback under new ownership. Till Bechtolsheimer acquired the Lola name and assets in 2021, setting the stage for the revival of the legendary brand. The reborn Lola will initially re-enter motorsport in Formula E, collaborating with Yamaha on the development of a powertrain. Lola’s focus on electrified powertrains aligns with the evolving landscape of motorsports and the automotive industry. The modern-day Lola business is centered around alternative technologies and fuels, with a strategic emphasis on electrification and hydrogen in racing endeavors. This strategic vision positions Lola at the forefront of innovation in the motorsport realm.
