Reviving the Legend: Evernham and Kauffman Secure Rights to Iconic IROC Brand

Reviving the Legend: Evernham and Kauffman Secure Rights to Iconic IROC Brand

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Former NASCAR team owners Ray Evernham and Rob Kauffman have acquired the rights to the IROC brand. The new venture, IROC Holdings LLC, will be based in Mooresville, North Carolina, and “plans to b…

Former NASCAR team owners Ray Evernham and Rob Kauffman have acquired the rights to the IROC brand, with plans to revive it through their new venture, IROC Holdings LLC, based in Mooresville, North Carolina. They intend to organize a vintage race before the end of this year, bringing back the iconic series that ran from 1973 to 2006. IROC was known for its identical race cars prepared by a single team of mechanics, allowing a competition of driver skill rather than vehicle performance. The series featured various racing disciplines, including NASCAR and IndyCar, and produced champions like Tony Stewart and Dale Earnhardt Sr. Evernham, a NASCAR Hall of Famer, was once a mechanic in the IROC Series and has showcased his collection of vintage IROC cars in a YouTube video released by Hagerty last year.

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